Anything but conventional, Standard Hotels are renowned for their design-forward aesthetic, lively ambience, and exciting restaurants and bars. Fittingly, the brand’s first hotel outside the U.S. is located in one of London’s coolest neighborhoods, King’s Cross, an area that has been transformed in recent years from humdrum transport hub to a destination for luxury shopping and hip dining. To wit: Coal Drops Yard, a once-derelict industrial site rejuvenated with indie boutiques, alfresco restaurants, and outdoor concerts. If you want to stay in the middle of London’s creative crossroads, this is your place.  

What You Need to Know

The Look of The Standard, London

The hotel is housed in a 1974 Brutalist building, the former Camden Town Hall Annexe, whose gray, scalloped façade is pierced by a red, pill-shaped elevator. Inside, the look is 1970s chic, with a playful primary color palette, geometric artwork, hanging plants, and invitingly worn-in leather seating. 

The kitsch-leaning design — the brainchild of London firm Shawn Hausman Design — continues in the guest rooms and suites, which feature curved walls, red- and baby pink tiles in the bathrooms, boldly patterned blankets and rugs, and wood and leather furniture. Suites offer private bars and soaking tubs, along with plenty of houseplants to keep you company. On the other end of the spectrum are entry-level Cosy Core rooms, whose sexy vibe helps compensate for the lack of windows.  

The Vibe of The Standard, London

In a word: buzzing. The open-concept ground floor includes Isla, an all-day restaurant with a garden terrace, and the cozy Library Lounge complete with its own recording studio. Around the corner, midcentury-inspired Double Standard, a bar best known for the build-your-own Bloody Marys at Sunday brunch. Decimo serves up flavorful Mexican fare like pork belly tacos and aguachile in a stylish space with floor-to-ceiling windows. The rooftop bar draws crowds for cold cocktails — the spicy margaritas are a must — and bao buns with views of the Kings Cross rooftops. End the night at Sweeties, a late-night lounge where you can dance to live DJ performances under the disco ball. 

The Standard, London also hosts an array of social-forward events, from weekly Sketch & Spritz classes to boozy brunches, live DJ sets, and chess nights. Check the Happenings section for the full lineup. 

Who Will Love The Standard, London

Couples and friend groups — especially young creatives with an affinity for design — will love The Standard, London for its hip ambiance and trendy food and beverage offerings. 

Who Might Not Love The Standard, London

Families (the hotel is very geared toward grown-up pursuits) and wallflowers (the vibe is gregarious and outgoing) may be happier elsewhere. Ditto travelers whose itineraries are focused on the West End; King’s Cross is a short walk to Regents Park and the British Museum, but Covent Garden is at least 15 minutes by taxi or tube. 

Best Amenity at The Standard, London

It’s a tie between the 10th-floor restaurant, Decimo, and The Sounds Studio, which the property describes as “a recording booth, a performance pod, a living magazine.” It’s also where you can listen to live music, panels, and more. 

Money Matters

What’s Included at The Standard, London

Your stay includes free wifi and access to the 24-hour gym. It’s also worth noting that pets can stay here for free. 

Extra Fees & Costs You Should Know About at The Standard, London

Typical taxes and fees should be expected.

How to Get a Deal at The Standard, London

Check the specials tab to view the latest packages and promotions, which might include food and beverage credits, 30% off stays of three nights or longer, daily breakfast, and more.

The Sweet Season

If you don’t mind cooler weather, consider visiting in the off-season (January-April, September-November) to snag lower rates on stays. Traveling during this time also means fewer crowds — an added bonus in our book.

Getting There

In the Neighborhood of The Standard, London

The reimagined King’s Cross neighborhood is home to an abundance of eclectic boutiques (from big-name brands like Nike to smaller artisan shops like Botanical Boys Homewares) and restaurants (Dishoom is a favorite for top-notch Indian cuisine). The area also has a thriving arts and culture scene with plenty of galleries, theaters, museums, and music venues.

Nearest Airport to The Standard, London

London Heathrow is a little over 18 miles away from the hotel. 

Nearest Public Transportation to The Standard, London

The King's Cross St. Pancras tube station is mere steps away. 

The Bottom Line

The Standard, London is an entertaining and energetic stay in one of the city’s hippest neighborhoods.